The OODA Loop

The Framework Bank
1 min readOct 14, 2020

Source: Colonel John Boyd, 1950s

The OODA loop is a make decision-making process that focuses on filtering available information and understanding the context of a changing environment. It comes from military strategy and is particularly useful when the ability to react to a dynamic environment can create an advantage. It starts with observation, looking both inside and outside, given current circumstances. Then comes observation, where analysis and assessment happen with an intentional level of awareness of biases and history. Through the lens of implicit guidance, a decision is made with scenario plans for possible outcomes. And once the decision is made, action against the plan is set into motion to carry out this decision within the context of the initially observed environment. This process is iterative and can become a rapid-fire way of thinking and working, which is still more considered than gut reactions. And if you are looked at this model and thought, “what do they mean by cultural traditions and genetic heritage?” these are simply making the case for tapping into diverse perspectives, as there is significant evidence that diverse teams are better at complex problem-solving.

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The Framework Bank
The Framework Bank

Written by The Framework Bank

Strategic folks love a good framework. Here is a collection of them: brand, innovation, campaign, design, mgmt, etc. Enjoy! - Jen Bonhomme, EVP Strategy

Responses (1)

My favourite thing about the OODA loop, is that it's the ultimate proof there's ALWAYS time to be strategic. I mean, if fighter jet pilots can do it while dog-fighting, what's your excuse?

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