Sierpinski's triangle is formed by taking a triangle, and drawing an upside down triangle inside each upright triangle that appears. A snake sees the fractal, but decides that the triangles need circles inside them. Therefore, she draws a circle inscribed in every upside down triangle she sees (assume that the snake can do an infinite amount of work). If the original triangle had side length $1$, what is the total area of all the individual circles?

[i]2015 CCA Math Bonanza Lightning Round #4.4[/i]