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allydesign • 1 year ago

BRITISH AIRWAYS (Best): It's not often that you hear an airline say "don't fly" - but that is exactly the tagline of a campaign launched by BA to get Londoners to stay in the city during the games. Travel industry points = 0. Living up to being England's National airline = priceless.

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BRITISH AIRWAYS (Best): Fact - almost all international athletes need to fly into London ... so why not create a huge image of a British athlete along the flight path to Heathrow to remind competitors that they are entering your home turf. Welcome to London, Olympians!

#savethesecret (Best): In response to details of the Opening Ceremonies being leaked, British director Danny Boyle softly helped launch a Twitter campaign with the hashtag #savethesecret to encourage people to keep mum about what will happen - so we can all enjoy it in real time. Request accepted.

Lovely spiral stairs at Kew Gardens, England

Canada's London 2012 Olympic Diving Team