KFC really wants to make "couchgating" one of America's newest favorite pastimes before football games.

So much so, in fact, that the fast food chain trademarked the name and became the "official sponsor of couchgating."

The practice is kind of similar to tailgating, except you don't get off your couch. Or stop eating KFC ... otherwise you're just "couching."

This marketing push is a part of KFC's promotion for its Gameday Bucket, which is made up of eight pieces of chicken, eight hot wings, and 10 original recipe bites. The chain is making a big social media push as well (hashtag #couchgating, of course), and DraftFCB released a funny ad explaining the complex concept: