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By ayat101 on 4/18/2009 2:48:05 AM , Rating: 2
What TV stations SHOULD offer are regionally coded and perhaps personally tailored ads slotted in HIGH quality downloadable files. The ads would be glued in the file when the download is requested. Even offer a player that will check if each ad is watched and upload that info to the server (WITH USER PERMISSION!). You could slot web links into the ads, etc... and so on, and so on. There are various possible schemes for designing systems like this, but whatever and to each their fancy...

Then there would be NO NEED for torrents or illegal P2P, but the advertising revenue system could be maintained.

Of course the two side effects of this would be the canibalisation of hardcopy sales (DVD and BluRay), and the death of classic tv stations.

I am not entirely sure if the death of hardcopies would reduce revenues and if so by how much? Or if targeted advertising would actualy increase the money earned through its higher value? Either way keeping hardcopy market around is artificial and not needed for the consumer.

The death of tv stations in favour of on demand viewing is the BIGGIE. Not unlike newspapers and magazines are already dying. There are LARGE sums of money involved and the tv industry will fight this.

Of course there are new opportunities to reinvent tv stations or networks are content servers and advertising sellers... or if they do not reinvent themselves, somebody else will move in and take up this business niche.

So this whole anti-P2P and anti-piracy IS NOT about stealing and people not getting paid for their work as a result. It is ENTIRELY about OLD INTERESTS unwilling to change the way they do business. The illegal downloads scene is a symptom of TPTB in a way unwilling to get paid for their work in a consumer friendly system. Sooner or later what I describe is the future of entertainment delivery, it's just a question of who of the existing players will adapt and how soon and how well they will do it. For me I say: FIGHT FOR THE FUTURE! :)

An annoying side-effect of this conflict is that the social group most likely to use P2P to get entertainment is the most desired advertising demographic. This group likes to watch certain type of shows, and then these shows have lower ratings because they leak viewers to downloads. The end result is shows get cancelled. For example how many sci-fi shows are getting axed in recent memory? How hard is it for them to survive these days?


1. Stop being lazy and start using trackless torrents.

2. Start getting to know people, setting up and using darknet types of networks (WASTE is one - look it up).

3. Start using protocol obfuscation, encryption, etc.

4. All of the above and go back to using emule over KAD (no servers needed).

