How to: How do I give individual pods DNS names?
In v1.3, add a `subdomain` field to the pod specification, then create a Headless service which has the same name as the `subdomain`, then each pod gets a DNS record for
.
.
.svc.cluster.local

In v1.2, a similar mechanism exists but using annotations.

http://kubernetes.io/docs/admin/dns/#a-records-and-hostname-based-on-pods-hostname-and-subdomain-fields