Synapse: Multi-Model Routing Architecture for Marketing Tasks
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Synapse: Multi-Model Routing Architecture for Marketing Tasks
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Hey HF community! We just released Synapse, a system that orchestrates multiple models + humans for marketing workflows.
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Hey HF community! We just released Synapse, a system that orchestrates multiple models + humans for marketing workflows.
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The Problem: Generic LLMs struggle with brand consistency, don't know when to think deep vs. fast, and can't decide when human expertise is needed.
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The Problem: Generic LLMs struggle with brand consistency, don't know when to think deep vs. fast, and can't decide when human expertise is needed.
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Our Approach:
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Our Approach:
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AGM-2 (13B model trained on 2M marketing docs)
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AGM-2 (13B model trained on 2M marketing docs)
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Frontier models (GPT-4/Claude) for generalization
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Frontier models (GPT-4/Claude) for generalization
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Human experts activated programmatically
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Human experts activated programmatically
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Adaptive reasoning that scales cognitive effort automatically
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Adaptive reasoning that scales cognitive effort automatically
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Architecture: 5 specialized "cortices" handle different functions:
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Architecture: 5 specialized "cortices" handle different functions:
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Brief parsing → Strategic planning → Creative generation → Performance optimization → Human escalation
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Brief parsing → Strategic planning → Creative generation → Performance optimization → Human escalation
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Results: 
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Results: 
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Consistent brand voice, 2-3 week workflows down to 72 hours, measurable improvement over ChatGPT-based systems.
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Consistent brand voice, 2-3 week workflows down to 72 hours, measurable improvement over ChatGPT-based systems.
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Questions for the community:
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Questions for the community:
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Thoughts on multi-model routing in production?
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Thoughts on multi-model routing in production?
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How do you handle human-in-the-loop at scale?
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How do you handle human-in-the-loop at scale?
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Anyone working on similar domain-specific architectures?
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Anyone working on similar domain-specific architectures?
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Built this to solve real marketing execution problems. 
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Built this to solve real marketing execution problems. 
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Would love feedback from researchers working on routing, domain adaptation, or human-AI collaboration.
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Would love feedback from researchers working on routing, domain adaptation, or human-AI collaboration.
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Links: 
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Links: 
https://www.averi.ai/blog/averi-launches-synapse-a-new-ai-system-architecture-powering-agm-2-and-human-ai-collaboration-at-scale
https://www.averi.ai/blog/averi-launches-synapse-a-new-ai-system-architecture-powering-agm-2-and-human-ai-collaboration-at-scale
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Synapse: Multi-Model Routing Architecture for Marketing Tasks

Hey HF community! We just released Synapse, a system that orchestrates multiple models + humans for marketing workflows.

The Problem: Generic LLMs struggle with brand consistency, don't know when to think deep vs. fast, and can't decide when human expertise is needed.

Our Approach:
AGM-2 (13B model trained on 2M marketing docs)
Frontier models (GPT-4/Claude) for generalization
Human experts activated programmatically
Adaptive reasoning that scales cognitive effort automatically

Architecture: 5 specialized "cortices" handle different functions:

Brief parsing → Strategic planning → Creative generation → Performance optimization → Human escalation

Results: 
Consistent brand voice, 2-3 week workflows down to 72 hours, measurable improvement over ChatGPT-based systems.

Questions for the community:
Thoughts on multi-model routing in production?
How do you handle human-in-the-loop at scale?
Anyone working on similar domain-specific architectures?

Built this to solve real marketing execution problems. 

Would love feedback from researchers working on routing, domain adaptation, or human-AI collaboration.

Links: https://www.averi.ai/blog/averi-launches-synapse-a-new-ai-system-architecture-powering-agm-2-and-human-ai-collaboration-at-scale
👀
John6666