Instruct: Given a question, retrieve relevant passages that can help answer the question.
Query: How is globalization measured?
Measurements of economic globalization typically focus on variables such as trade, Foreign Direct Investment (FDI), Gross Domestic Product (GDP), portfolio investment, and income. However, newer indices attempt to measure globalization in more general terms, including variables related to political, social, cultural, and even environmental aspects of globalization.[128][129]
Hogshead commissioned the Kelton Global to research why some brands are more captivating than others. They identified seven ways a person's interest can be stimulated. In 2010, Hogshead developed an assessment to measure how an individual ranked on these seven "triggers." Positioned against other assessments that measured one's worldview, this test aims to show how one is perceived by others. The test has been featured on Fast Company.
Conagra has been criticized for its lack of response to global climate change. A 2006 report by Ceres, a non-profit organization that works to address global climate change and other sustainability issues, entitled "Corporate Governance and Climate Change: Making the Connection", measures how 100 leading global companies are responding to global warming. Companies in the report were evaluated on a 0 to 100 scale. ConAgra scored a total of 4 points, the lowest of any of the food companies rated. In a 2009 ranking by "Newsweek", ConAgra ranked 342nd out of U.S. 500 largest corporations in terms of overall environmental score.
The first reproducibly accurate measurements of atmospheric CO were from flask sample measurements made by Dave Keeling at Caltech in the 1950s. A few years later in March 1958 the first ongoing measurements were started by Keeling at Mauna Loa. Measurements at Mauna Loa have been ongoing since then. Now measurements are made at many sites globally. Additional measurement techniques are also used as well. Many measurement sites are part of larger global networks. Global network data are often made publicly available on the conditions of proper acknowledgment according to the respective data user policies.
Global Footprint Network develops and promotes tools for advancing sustainability, including the ecological footprint and biocapacity, which measure the amount of resources we use and how much we have. These tools aim at bringing ecological limits to the center of decision-making.
JACDEC stands for Jet Airliner Crash Data Evaluation Centre, providing global safety analysis about commercial aviation since 1989. The German founders Jan-Arwed Richter and Christian Wolf have written a number of books about aviation accidents. Since 2002 JACDEC developed under that term social research a global as a service, detailed information about an airline are with costs. The JACDEC Safety Index was developed from their own database. The "Centre" also monitors current safety occurrences and provides updates on airline safety issues in social networks. The ratings take into account the number and deadliness of the hull losses (destroyed airplanes) they have suffered in the past 30 years, how they have fared more recently, and how many flights they have flown without incident. The results do not take into account the cause of the hull losses, or whether the airline is at fault, so they are not a perfect measure of how safely an airline operates.
in the year 2002 JACDEC develoved 
The JACDEC Safety Index is a probabilistic measurement of past airline safety.
Nielsen's Buy segment (approx. 45% of global revenues) primarily helps packaged goods companies and retailers (and Wall Street analysts) understand what consumers are buying in terms of categories, brands and products. The company's aim is to measure all consumer purchases as buying behavior continues to fragment across channels and segments. For example, it is Nielsen's data that measures how much Diet Coke vs. Diet Pepsi is sold in stores, or how much Crest versus Colgate toothpaste is sold. Nielsen accomplishes this by purchasing and analyzing huge amounts of retail data that measures what is being sold in the store, and then combines it with household panel data that captures everything that is brought into the home. These measures of sales performance also fuel a range of forward-looking analytics to help clients improve the precision and efficiency of their advertising spending, maximize the impact of their promotion budgets and optimize their product assortment. They also can provide insights into how changes in product offerings, pricing or marketing would change sales. Major clients include The Coca-Cola Company, Nestlé S.A., The Procter & Gamble Company, Unilever Group, and Walmart. While the United States is the company's largest market, Nielsen is a global company. In the Buy business, it covers 106 countries representing more than 90% of the world's population.
Global precedence decline may also relate to hemispheric specialization. The spatial frequency theory proposes that global versus local information is processed through two “channels” of low (global) versus high (local) spatial frequencies. spatial frequency measures how often a stimulus moves through space. Based upon this theory, the double frequency theory links the left hemisphere with high spatial frequencies, leading to a global precedence effect, and the right hemisphere with low spatial frequencies, leading to a local precedence effect. This suggests neuropsychological factors behind global precedence decline in there may be faster aging in the right than the left hemisphere.
Global Ecosystem Dynamics Investigation lidar (GEDI, pronounced ) is a NASA mission to measure how deforestation has contributed to atmospheric CO concentrations. A full-waveform Lidar will be attached to the International Space Station to provide the first global, high-resolution observations of forest vertical structure. This will allow scientists to map habitats and biomass, particularly in the tropics, providing detail on the Earth's carbon cycle.
The Global Power Barometer (GPB) is a tool that measures which nations, ideologies or movements are most powerful based on how successfully they influence global opinion and events.
The Global Flood Monitoring System, "GFMS," a computer tool which maps flood conditions worldwide, is available online. Users anywhere in the world can use GFMS to determine when floods may occur in their area. GFMS uses precipitation data from NASA's Earth observing satellites and the Global Precipitation Measurement satellite, "GPM." Rainfall data from GPM is combined with a land surface model that incorporates vegetation cover, soil type, and terrain to determine how much water is soaking into the ground, and how much water is flowing into streamflow.
Global job attitudes are attitudes developed towards a job through the organization, working environment, affective disposition, aggregate measures of job characteristics and the social environment. They depend on the broad totality of work conditions. In fact, job attitudes are also closely associated with more global measures of life satisfaction. Scales such as "Faces" enable researchers to interpret overall satisfaction with work. The Job in General scale focuses on the cognitive perspective (rather than applied) of the effects of job attitudes. A variety of job attributes are associated with different levels of satisfaction within global job attitudes.Affective job satisfaction is a singular construct comprising an overall emotional feeling about a job as a whole or in general. Affective job satisfaction is measured with items addressing the extent to which individuals subjectively and emotively like their job overall, not a composite of how individuals cognitively assess two or more specific aspects of their job. The 4-item Brief Index of Affective Job Satisfaction has been developed to produce a purely affective as opposed to cognitive measure of overall affective job satisfaction.
The IDM can support the Global Goals by reducing the gender data gap, providing rich, multidimensional data about the lived experience of individual women and men in relation to core economic and social dimensions that people experiencing poverty have identified as important for defining and measuring poverty and deprivation. The IDM can also complement existing and improved gender-sensitive data collection, by showing how national results are translating into change for specific individuals and groups, and the relationship between dimensions and how this varies (for example, by age, disability, sociocultural background or rural/urban location).
The Bank of Canada has established these unconventional monetary policy measures after reflecting on its previous annex in its April 2009 MPR, as well as how other central banks responded to the global financial crisis. These measures are in place so, in the improbable circumstance the economy is hit with another significant negative financial shock, the Bank of Canada has principles it can reference. These measures are strictly hypothetical and are in no means being embarked upon at any foreseeable date. The unconventional monetary policy measures is also a living document; because the post-crisis adjustment process continues to develop and best practices are still being garnered, these measures will continue to be worked on and altered as needed.
ODP is often used in conjunction with a compound's global warming potential (GWP) as a measure of how environmentally detrimental it can be. GWP represents the potential of a substance to contribute to global warming.
The report "assesses the ability of countries to provide high levels of prosperity to their citizens. This in turn depends on how productively a country uses available resources. Therefore, the Global Competitiveness Index measures the set of institutions, policies, and factors that set the sustainable current and medium-term levels of economic prosperity."
Global Precipitation Measurement (GPM) or Global Precipitation Index (GPI) is a joint mission between JAXA and NASA as well as other international space agencies to make frequent (every 2–3 hours) observations of Earth’s precipitation. It is part of NASA's Earth Systematic Missions program and works with a satellite constellation to provide full global coverage. The project provides global precipitation maps to assist researchers in improving the forecasting of extreme events, studying global climate, and adding to current capabilities for using such satellite data to benefit society. GPM builds on the notable successes of the Tropical Rainfall Measuring Mission (TRMM), which was also a joint NASA-JAXA activity.
Global warming potential (GWP) is a measure of how much heat a greenhouse gas traps in the atmosphere up to a specific time horizon, relative to carbon dioxide. It compares the amount of heat trapped by a certain mass of the gas in question to the amount of heat trapped by a similar mass of carbon dioxide and is expressed as a factor of carbon dioxide (whose GWP is standardized to 1).
Nowadays all but special measurements (e.g., underground or high-precision engineering measurements) are performed with GPS. The higher-order networks are measured with static GPS, using differential measurement to determine vectors between terrestrial points. These vectors are then adjusted in traditional network fashion. A global polyhedron of permanently operating GPS stations under the auspices of the IERS is used to define a single global, geocentric reference frame which serves as the "zero order" global reference to which national measurements are attached.
During the 1980s, Oechel led a team studying global warming at Toolik Lake and Barrow, Alaska to measure the greenhouse gases emitted by high Arctic vegetation, where they found evidence that the ground was emitting more gases than it was absorbing, changing the previous understanding of how the Arctic works in the global climate system. 
One class of solutions to the Boltzmann brain problem makes use of differing approaches to the measure problem in cosmology: in infinite multiverse theories, the ratio of normal observers to Boltzmann brains depends on how infinite limits are taken. Measures might be chosen to avoid appreciable fractions of Boltzmann brains. Unlike the single-universe case, one challenge in finding a global solution in eternal inflation is that all possible string landscapes must be summed over; in some measures, having even a small fraction of universes infested with Boltzmann brains causes the measure of the multiverse as a whole to be dominated by Boltzmann brains.
Jaggar studies gender and globalization using normative, methodological, and epistemological perspectives. She has published several articles identifying "how global institutions and policies interact with local practices to create gendered cycles of vulnerability and exploitation" and its influence on policy. She has helped develop a new poverty measure that evaluates how gender influences and is impacted by poverty.
Effective global advertising techniques do exist. The key is testing advertising ideas using a marketing research system proven to provide results that can be compared across countries. The ability to identify which elements or moments of an ad are contributing to that success is how economies of scale are maximized. Market research measures such as flow of attention, flow of emotion and branding moments provide insights into what is working in an ad in any country because the measures are based on visual, not verbal, elements of the ad.
The 2016 Global Hunger Index (GHI) presents a multidimensional measure of national, regional, and global hunger, focusing on how the world can get to Zero Hunger by 2030.
There have been numerous attempts to measure globalization, typically using indices that capture quantitative data for trade flows, political integration, and other measures. The two most prominent are the AT Kearney/Foreign Policy Globalization index and the KOF Globalization Index. Cultural globalization, however, is much more difficult to capture using quantitative data, because it is difficult to find easily verifiable data of the flow of ideas, opinions, and fashions. One attempt to do so was the Cultural Globalization Index, proposed by Randolph Kluver and Wayne Fu in 2004, and initially published by Foreign Policy Magazine. This effort measured cultural flow by using global trade in media products (books, periodicals, and newspapers) as a proxy for cultural flow. Kluver and Fu followed up with an extended analysis, using this method to measure cultural globalization in Southeast Asia.