Instruct: Given a question, retrieve relevant passages that can help answer the question.
Query: Who founded Ashton-Tate?
In 1978 Martin Marietta programmer Wayne Ratliff wrote Vulcan, a database application, to help him make picks for football pools. Written in Intel 8080 assembly language, it ran on the CP/M operating system and was modeled on JPLDIS,[1] a Univac 1108 program used at JPL and written by fellow programmer Jeb Long. Ashton-Tate was launched as a result of George Tate and Hal Lashlee having discovered Vulcan from Ratliff in 1981 and licensing it (there was never any Ashton). The original agreement was written on one page, and called for simple, generous royalty payments to Ratliff.
Vulcan was sold by SCDP Systems.[3] The founders needed to change the name of the software, because Harris Corporation already had an operating system called Vulcan. Hal Pawluk, who worked for their advertising agency, suggested "dBASE", including the CamelCase.[1] He also suggested that the first release of the product "II"[2][4] would imply that it was already in its second version, and therefore would be perceived as being more reliable than a first release. The original manual was too complex from Pawluk's perspective, so he wrote a second manual, which was duly included in the package along with the first. Pawluk created the name for the new publishing company by combining George's last name with the fictional Ashton surname, purportedly because it was felt that "Ashton-Tate" sounded better, or was easier to pronounce, than "Lashlee-Tate". In reality, George Edwin Tate[5] did not have a pet parrot named Ashton, until after Hal Pawluk named the company. Because people kept calling the company asking to speak to Mr Ashton, this hidden tidbit of information became a PC industry insider joke.
In the winter of 1982, Turner recruited the managing director (David Imberg, now David Inbar) for Ashton-Tate's first subsidiary, Ashton-Tate UK. Turner set a goal for Inbar of achieving 15% per month compound revenue growth in the first 18 months (using the prior UK distributor's volume as a starting point), which Inbar accomplished. He subsequently expanded Ashton-Tate's operations across Europe with subsidiaries in Germany and the Netherlands. When Turner brought Inbar to the Culver City, California corporate headquarters of Ashton-Tate to be trained, the offices were so crowded that the only space available for Inbar was a small desk beside a large photocopier, with no phone line; the offices were so crowded that when Turner needed to conduct a confidential meeting, he would have it standing up in the nearby restroom.
xBase is the generic term for all programming languages that derive from the original dBASE (Ashton-Tate) programming language and database formats. These are sometimes informally known as dBASE "clones". While there was a non-commercial predecessor to the Ashton-Tate product (Vulcan written by Wayne Ratliff), most clones are based on Ashton-Tate's 1986 dBASE III+ release — scripts written in the dBASE III+ dialect are most likely to run on all the clones.
During Esber's seven-year tenure, Ashton Tate had its most prosperous years and a few of its most controversial. It is also when Ashton-Tate became one of the "Big Three" personal computer software companies who had weathered the early 1980s "shakeout", and was considered an equal of Microsoft and Lotus Development. Under his leadership Ashton-Tate sales grew over 600% from $40M to over $318M.
By early 1984 InfoWorld estimated that Ashton-Tate was the world's sixth-largest microcomputer-software company.[12] dBASE II reportedly had 70% of the microcomputer-database market, with more than 150,000 copies sold.[6] Ashton-Tate published a catalog listing more than 700 applications written in the language,[13] and more than 30 book, audio, video, and computer tutorials taught dBASE.[14] Other companies produced hundreds of utilities that worked with the database, which Ratliff believed contributed to Ashton-Tate's success; "You might say it's because the software is incomplete. There are 'problems' with dBASE—omissions for other software developers to fill". He noted that "If they weren't with us, they'd be against us",[1] and Cole promised to always notify third parties before announcing a new product or changing dBase's marketing.[15] In May the company announced, and in July shipped, dBASE III as the successor to dBASE II. July also saw the release of Framework, an integrated office suite developed by Forefront Corporation and funded by Ashton-Tate. These were the company's first products released with copy protection schemes in an attempt to stop software piracy.
Esber had been trying to grow the company for years via acquisitions or combining forces with other software companies, including merger discussions with Lotus in 1985 and again in 1989. Ashton-Tate's strategically inept board passed up numerous opportunities for industry-changing mergers. Other merger discussions that Ashton-Tate's board rejected or reached an impasse on included Cullinet, Computer Associates, Informix, Symantec and Microsoft. (Microsoft would later acquire Fox Software after Borland acquired Ashton-Tate and the United States Department of Justice forced Borland to not assert ownership of the dBASE language.[21]
The Tate Publishing division of Ashton-Tate initially published books about Ashton-Tate's software; in October 1988 it branched out to third-party software.[22][23]
The history of Ashton-Tate and dBASE are intertwined and as such, must be discussed in parallel.
When Apple Computer was introducing the Macintosh ("Mac") in the early 1980s, Ashton-Tate was one of the "big three" software companies that Apple desperately wanted to support their new platform. When approached, Ashton-Tate indicated an interest in becoming a major player in the new market.
On April 10, 1986 Ashton-Tate signed a marketing deal with Javelin Software to distribute their financial modeling software named Javelin outside of the US and Canada.
In May 1983 Cole changed the name of the SPI holding company to be Ashton Tate, which put the company in the position of having a mail order company "Discount Software" and "Software Distributors" as subsidiaries. The newly renamed holding company promptly sold Discount Software and Software Distributors. Cole negotiated an agreement with Wayne Ratliff in which Ratliff exchanged his future royalty stream on dBASE into equity in Ashton Tate, thereby significantly increasing the profitability of the company.
Ashton Tate held a large company wide convention aboard the Queen Mary in Long Beach, California in early August,1984 and presented new product to hundreds of clients and staff. Right after the convention, George Tate suddenly died of a heart attack at the age of 40 on August 10, 1984.[2] David Cole on October 29 announced his resignation and left for Ziff-Davis, leaving Ed Esber to become CEO. Cole hired Esber because he was the marketing expert who launched VisiCalc and who built the first distribution channels for personal computer software. (VisiCalc was the first spreadsheet and is credited for sparking the personal computer revolution and was the first commercially successful personal computer software package.)
Ashton-Tate (Ashton-Tate Corporation) was a US-based software company best known for developing the popular dBASE database application. Ashton-Tate grew from a small garage-based company to become a multinational corporation. Once one of the "Big Three" software companies, which included Microsoft and Lotus, the company stumbled in the late 1980s and was sold to Borland in September 1991.
In June 1982 Cole hired Rod Turner as the director of OEM sales for Ashton-Tate.[7][8] In a few weeks Turner solved a sales commission plan issue, that had been bothering George Tate for some time, with the top performing salesperson (Barbara Weingarten, now Guerra), and Tate and Cole promoted Turner to be Vice President of world-wide sales three weeks after his initial hire. Turner was approximately the 12th employee of Ashton Tate. Since the company was truly boot-strapped, using no external venture capital, the founders did not make a practice of hiring experienced veterans, and most of the team at Ashton-Tate were young and enthusiastic, but inexperienced. Jim Taylor was responsible for product management in the early days, and worked closely with Wayne Ratliff and the other key developers on dBASE II. In 1982 Perry Lawrence and Nelson Tso were the two developers who were employed at Ashton-Tate, while Wayne Ratliff employed Jeb Long from his royalty stream.
While Ashton-Tate's downfall can be attributed to several factors, chief among them were:
Sales of dBASE had plummeted. The company had about 63% of the overall database market in 1988, and only 43% in 1989. In the final four quarters as a company, Ashton-Tate lost close to $40 million. In August 1989, the company laid off over 400 of its 1,800 employees.[19] The Microsoft partnership for a version called the Ashton-Tate/Microsoft SQL Server also came to nothing, as Ashton-Tate's sales channels were not prepared to sell what was then a high-end database. The first version of SQL Server also only ran on IBM OS/2, which also limited its success. A version of dBASE that communicated directly with SQL Server, called dBASE IV Server Edition, was released in 1990, and was reviewed as the best available client for SQL Server (in both Databased Advisor and DBMS magazines), but the product never gained traction and was one of the casualties of the Borland acquisition. Microsoft eventually released Access in this role instead.[20]
Their most successful attempt at a breakout was with Framework. Framework, like dBASE before it, was the brainchild of a single author, Robert Carr, who felt that integrated applications offered huge benefits over a selection of separate apps doing the same thing. In 1983 he had a runnable demo of his product, and showed it to Ashton-Tate who immediately signed a deal to support development in exchange for marketing rights.
When a number of "clones" of dBase appeared in the 1990s, Ashton-Tate sued one of them, FoxPro, over copyrights. On December 11, 1990, Judge Hatter issued an order invalidating Ashton-Tate's copyrights in its own dBASE products. That ruling was based on a legal doctrine known as "unclean hands". Judge Hatter explained that Ashton-Tate knew that the dBase program development was based on JPLDIS, and that fact was kept hidden from the Copyright Office.
After giving the board a merger compensation package (including individual bonuses of $250 thousand) and giving the management team repriced options and golden parachutes, the board and Lyons reinitiated discussions with Borland, but this time structured as a take-over of Ashton-Tate with a significant premium over Ashton-Tate's current market valuation but substantially below the price Esber had negotiated.
Esber took over Ashton Tate in 1985. During his time as CEO, Ashton-Tate acquired several companies, including Decision Resources and MultiMate. Ashton-Tate grew from $40M in revenue to over $300M during his tenure.
When the federal judge reviewed the work of his clerks he overturned his earlier ruling, and decided to hear the case on whether or not Ashton-Tate owned the language. In April 1991, the judge vindicated Esber's decision to protect Ashton-Tate's investment of several hundred million in the development and marketing of dBase, by ruling that Ashton-Tate did own the language. Unfortunately, his earlier ruling had already done considerable damage. Eventually, as part of the merger with Borland, the US Justice Department required Borland to not assert copyright claims in menu commands and the command language of dBASE.[24] This paved the way for Microsoft to buy Fox Software.
Esber's relationship with Wayne Ratliff, however, was tumultuous, and Ratliff quit several months later. Eventually a group of sales and marketing employees left to join Ratliff at Migent Corporation to compete with Ashton Tate. Later (January 1987), Ashton-Tate would sue Migent for alleged misappropriation of trade secrets. Ratliff would eventually approach Esber about rejoining Ashton-Tate and insisting on reporting directly to him. Jeb Long took over as dBASE's main architect in Ratliff's absence.
dBASE II had an unusual guarantee. Customers received a crippleware version of the software and a separate, sealed disk with the full version; they could return the unopened disk for a refund within 30 days. The guarantee likely persuaded many to risk purchasing the $700 application.[6] In 1981 the founders hired David C. Cole to be the chairman, president and CEO of their group of companies. The group was called "Software Plus." It did not trade under its own name, but was a holding company for the three startups: Discount Software, Software Distributors, and Ashton-Tate. Cole was given free rein to run the businesses, while George Tate primarily remained involved in Ashton-Tate. Lashlee was somewhat less involved on a day-to-day basis in Ashton-Tate by this time, although he was always aware of and up to speed on all three of the businesses, and was an active board member and officer of SPI.
Ashton-Tate had been promising a new version of the core dBASE product line starting around 1986. The new version was going to be more powerful, faster, and easier to create databases with. It would have improved indexes and networking, support SQL internally as well as interacting with SQL Server, and include a compiler. Ashton-Tate announced dBASE IV in February 1988 with an anticipated release set for July of that year. dBASE IV was eventually released in October 1988 as two products: Standard and Developer's editions.