A tad pretentious
I admire the ambience that they're trying to achieve - it's so nice to see a hotel that's not stuck in the 80s or 90s. However, there were many frustrating aspects (some of which, other travellers have mentioned, so I won't belabour). One of the biggest was trying to connect to the internet, either in their lobby or the room, which I needed critically for business--very frustrating. And why charge for this essential service anyways? The omni-present techno-disco piped everywhere is also annoying, unless I guess you're aiming at the teen/20s crowd who shop at A&F, but maybe that's where things are at now. There was also a 30-40 yr old gent who was taking a pair of 20-somethings up to his room (on a Tuesday night!), so maybe that's a clue. The front desk also tried to sell us on the restaurant next door rather than the Gaslamp area, which is insidious, and they offer "free rides" so Acura can try and sell you one of their pretentious cars. The girlfriend was also unimpressed with the clump of hair left in the shower. I must add though that the staff are the most helpful I've ever experienced. Kudos to them.