They don't care about Customer care
It's time these guys started realizing that customer care is important in order to run a hotel...it involves 'people'! I booked my hotel through Priceline and that's why I was treated like I committed some sort of crime. They gave me a smoking room right next to the freeway (possibly the worst room in the hotel - room 218), I requested to be shifted to a non-smoking room but they insisted they could only do it for an 'upgrade' fee since it was my fault that I booked through a 'third' party. These guys are just there to nickel and dime you, plain cheap if you ask me. Anyway since I wanted a non-smoking room so I ended up paying the 'upgrade' fee and what do I get for that.....towels which had long hair clinging to it, a shower with no water pressure and the main room light which did not work, what an 'upgrade'! 
I checked at the bestwestern.com website that on any given day all smoking and non-smoking rooms are equally priced for this hotel which only confirmed that they are cheating priceline customers. I will give my feedback to priceline and request them to remove this hotel from their list because people who go through priceline are mistreated. These guys have empty hotel rooms and that's why they approach priceline and hotwire to fill their rooms and then they have the audacity to trick those very customers, astounding!