Great Hotel, Great Location and wonderfull rooms and amunities!!!
I and my wife visit New York City almost every year and in the last years we checked few hotels in center of Manhattan including 4-5 stars hotels. This year we get a recommendation from my colleague who stays lately in this hotel and we were very pleased to stay there too for one week.
I would like to rank three aspects about this hotel.
1. Location - The hotel is located in a wonderful area, in the corner of Herald square and in the front of Macy's. Short walking distance to Times Square and Theater district. Fifth Avenue and all fancy super stores.
2. Rooms - The rooms are new renovated and have modern design. Very large rooms comparing to other NY hotels and equipped with the latest entertainment accessories. The bathroom is bright and has a large bathing space. Only about 20 rooms in a floor i.e. each room is not far away from the elevator. The hallway and public areas are nice decorated and they serve fresh coffee/Tee and cold water during all day. 
3. Guest service – we where impressed by the friendly and efficient front desk people and the very helpful concierge that where there always to give us advice and support. They price was also reasonable and it's certainly worth every penny.
I definitely recommend this hotel to all my friends and colleagues.
Hemda & Simcha Segev
Ramat-Gan, Israel