They need to close, do a proper renovation, and then open up as a Standard Hotel
I put my parents and my sister up at the "new" Standard East Village. They ended up moving out once they saw their rooms and their beds. The rooms are extremely poorly furnished with tiny little tables called furniture.
Much much worse was the conditions of the mattresses. The pillow tops on both of their rooms and the rooms they were offered after complaining all had horrible large stains - stains of what was hard to determine and they were dark and unpleasant appearing - some filth had got on them and they should have been tossed as no one in their right mind would want to sleep on them. The hotel after offering 2 other rooms on higher floors - one with a better pillow top and one with a bed that was much much worse then booked my family into another hotel and offered to pay the difference in price. Also they offered to comp them for a stay at The Standard - family refused to back. The Standard manager when talking to my sister was quite curt and said "Do you always go into a hotel and pull back the sheets to check a mattress condition" - as if this was some type of anal retentive cleanliness behavior. Her response was an emphatic "Yes". First off if you go to a New York hotel and don't immediately check the mattress for any evidence of bed bugs then you should. And how officious was his line of questioning. What was going through his mind? Oh it's ok for us to have disgusting mattresses because most of our guests will never notice. These mattresses looked like they were part of some weird S & M blood ritual or worse ritual having to do with all bodily functions. They should not be calling this a Standard Hotel because the quality is not what one associates with the Standard franchise. This manager needs proper training in how to deal with customers and certainly provide rooms and beds that are spotless.