The New Yorker...the hotel, not the magazine!
Very touristy spot, but I was a tourist on my recent NYC visit, so I blended right in. 
Great location in midtown near a shoppers mecca. The hotel itself is not too big, not too small, it's really just right. Many original art deco details are still visible here. Plenty of elevators, spacious lobby, perfect for people watching. 
The rooms are definately "cozy". But cozy is good, as long as it's clean. And my room was very clean. Comfy beds, fluffy yet squishy pillows. I also LOVED that the rooms have windows that open. I hate when I'm all sealed up in a hotel room. Great bathroom. Teeny tiny, great shower, plenty of hot water, and a superb bathtub. I took a bubble bath every night I was there! 
The housekeeping staff were great, the reservation desk not very nice or helpful, and the doormen appear to statues. Didn't open a door for me or anyone else. With great service in all areas, this would be a 5 star hotel for it's price range.