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OK,,,, i am a frequent visitor to NY as my brother in law lives there as well as it is a convenient overnight layover going to or coming back from London....I have stayed at most SPG's hotels in NY and have stayed at the W Times square before and didnt have a steller time but not a bad time either kinda mediacore.. This trip had a purpose..
My good friend Jim McPartlin just relocated from W Hollywood to W Times square and i had to visit to see if he was already starting to do the wonders he did in Hollywood at his new stomping grounds...
1) Was upgraded even "before" i got to the hotel and the suite was awesome and very convenient as it was next to the elevator (no it is not as noisy or loud as you woul think)
2) Jims staff was on their A Game and this was even before anyone new that i knew Jim...the curb crew was in abundance and very helpful and informative and told you exactly where to go just in case you have never been to the hotel before so you didnt look lost trying to find the reception...and also whenever you walk out the door to leave the property you have 2 or 3 people askig if you need directions...need a cab...need a limo etc etc.... they are very concerned you have a great impression when you arrive and leave the hotel...even if it is to go next door to the deli..
3) Girl at the recption was VERY helpful and cute as a button...she was from New Orleans and there was not a quiestion you could ask that she didnt have the answer to....once she pulled my profile up she was very effecient and courtesy...they were VERY informed as to my profile and preferences....they asked about my fiancee and what type of wine we would prefer..(she loves wine but i dont drink),, so i informed them i was traveling alone this time....they asked about my dogs (when we stay at the W Westwood my dogs are very popular with the staff)...once again i had to inform them i didnt bring them this trip..(they had a complete Doggie set up for 2 dogs already waiting in my suite...aaaawww...my dogs appreciated the pics i took and the thought that went into the gesture)...and they had a massive fruit basket for me and refilled it daily... 
4) after i was cked in i was introduced to the Dir of Ops for the hotel as Jim was not due back in town till the next day and he was very helpful and gave me his card and personal # in case i needed "anything" while i was in town,., great guy...
 My room was fantastic...very quiet...and every nite they brought me an amenity to take the edge off the day.... the 1st nite it was pretzels shaped like a W with either cheese or spicy mustard...next day was large bottle of Sparkling water and a bowl of mixed berries...they didnt miss a thing :)
Lobby was very Airy and very friendly...a bit loud at nite as it turns into a lobby club...DJ and lots and lots of beautiful people....great place to people watch....
ONLY downside...hotel is wired for Sprint..so i had VERY limited ATT service...when you are in the lobby during the daytime there are lots of people there makeing calls n texting as that is the only place "in" the hotel you will have good service... its kinda funny...i didnt feel so bad when i reliezed i wasnt the only one who was out of contact with the world..
finally saw Jim on my second day and he told me about all the changes that were upcoming and i will definately be back to give you all an update...there will be a BIG change to the lobby and lounge so it will be even more atrractive and user friendly than it already is...cant wait...next time though have to bring the missess as she is from south beach and loves a good lounge or club...
BTW...only thing i can really even complain about was that when i finally was going to take a nap i realized that my bed was broken...lol...sssooo loud...i called down to whatever whenever and explained ...literally within 2 min's 2 guys from engineering were at my door and 5 mins's later all was fixed...didnt have to wait forever for anyone to respond to my concerns and were extremely effecient and quick..
also...room service... FANTASTIC...food is awesome and room service crew was very very polite and effecient...food tasted great and follow up phone call to make sure i had all i needed etc etc... bottom line is that if you are heading to NY...you might as well go to the best hotel in the city that gives you access to everything and anything you could possibly need to do or see with little or no inconvenience...and a fantastic people watching perch...
go and enjoy....if you have any concerns or problems i am sure that the W and Jim himself will bend over backwards to make sure that you are left with an Ultimite W Experience I am sure now that the new GM is on location they will only get better than they already are (will be hard but i am sure somthing can be improved...lol) Enjoy Mike