Location, location, convenience.
I stayed two weeks to cover the NCAA regionals and some spring training games. The hotel's location gave me proximity to downtown and very easy access to the entire metro area. Public trans if I needed it and many fast food locations to safely walk to and from.
The hotel is old but remodeled and very clean. Two story cinder block construction with your car parked right outside your door. All entries are outside. Minimal hotel common areas. They have a good, clean basic breakfast and an operating coin laundry. There is a Denny's and a Starbucks in the parking lot. Well lit, and the rooms are roughly 20X15 with comfortable beds. I sleep soundly so can't comment about noise. 
Great value if your stay is over a week.