Trying hard, but, well......
We just spent three nights at the Hotel Diva in San Francisco. It is a boutique hotel in a great location - three blocks from Union Square in the theater district.They are very environmentally correct, using ecco-friendly body products, and by asking you not to get fresh towels everyday.They tout themselves as the sexiest hotel in San Francisco. The decor is very modern, including glow-in-the dark elevators. The staff was nice, and the room was fine, but a few things were not great. The elevator was very slow and sometimes just wouldn't close - it sounded like it was on its last legs. There was a little one-cup coffee service, but there wasn't a plug enough near enough to it, so we had to move the coffee maker. When we checked in, we signed a no disturbance clause. We were kept awake pretty much until about 4 in the morning with some guests having a party that echoed all over. When we told the front desk in the morning, they didn't seem to care. The housekeeping service was just okay - leaving a set of dirty cups in our room for two days. 
I hope this hotel will ramp it up and become a little more attuned to what is needed. It didn't ruin our stay, but it could have been better.