Worst W Hotel I know... Not trendy, but old and shabby
I stay between 100-150 nights at 5 Star properties all over the world every year.
I am quite familiar with the W brand and many of eir properties.
His hotel is a disgrace for this premium brand. 
A) They try too hard to be trendy and casual, which makes the service suffer a lot. Hotel staff are not supposed to be your buddies... Except in a youth hostel...
B) The hotel is really shabby... I got upgraded to a suite with a great view on SFO, but the bed linen was super old and torn, the sofa had so many stains I could only sit on it with a towel thrown over it and there were hair of the previous guest(s) all over the place.
When I complained about it, they changed the bed linen and send me a fruit basket, but I still stayed in the same shabby suite...
C) The prices are outrageous in my view... They charge over 50$ for parking and F&B outlets are not very good value either at those prices.