Location! Location! Location!, Service! Service! Service!
I was very adamant about the location, however the reviews from fellow tripadvisor customers glared about the service. Sold. Let me first talk about the location. My fiance wanted to explore Tribeca, SOHO, Little Italy and the Brooklyn Bridge. In a nice circle, we leisurely did all of the above in one afternoon. 
The service made our night and weekend. It was mine and my fiance's third anniversary. I had sent Lowell (the manager) an email Friday morning requesting if there was any possible way to make our hotel stay the proverbial icing on the cake. I didn't hear back for a day, so I thought my email had got lost in the clutter (obviously a weekend in NYC in the spring season is a busy time for those in the service industry). After arriving at 3pm to check-in and greeted by Eurasia who with a warm welcome congratulated me on my third anniversary. Fully surprised that the email had gotten through, been read and been informed that the room would have a "nice view", I rushed to the room and my jaw dropped as I first set my eyes on the skyline view from the 15th floor. I then hear a knock at the door and to my utter surprise and nice gentlemen delivered a bottle of champagne with chocolate covered strawberries along with a very sweet card compliments from the hotel and their staff. 
My fiance was flabbergasted by the room, view and everything the hotel had done to my our night in Tribeca truly wonderful.
 As a business owner, most small business last due to serving their customers needs. This hotel will be around for a long time.