Fantastic location, tiny room
Overall we enjoyed our time at Stay.
Pros: 
LOCATION right next to Times Square but not in the hustle and bustle, 
Funky decor, 
Helpful staff- good restaurant suggestions and they booked us a car to the airport
They let us check in an hour early, 
Free wifi in the lobby
Cons: 
Tiny room with nowhere to either unpack clothes into or have suitcases open on the floor, 
Room wasn't completely clean - a previous guest's lost property was under the bed,
The LOUDEST air-con ever.