Early checkin fee
I had a meeting in Chicago that started at 11:30 on Friday April 13, 2012. I left New York on a 7:10 AM flight so I could arrive in Chicago early enough to check into my room and freshen up. I arrived at the River Hotel at 10:00 AM and ask to check in early. I was told that a room was available but would have to pay a $35 early check in fee. I have never been charged an early check in fee at any hotel I have stayed in in my life and beleive this is insulting for a guest with a firm prepaid reservation. I did not pay the early check in fee and went to the Rennasance hotel bathroom to brush my teeth and wash my face. 
Since I know this is your policy/practice I will not stay at your facility again and share my experience with others.