so glad we stayed here, will definitly return.
recently stayed for 2 nights with my 8.5yr old son.
customer service was the best i have experienced yet.special shout out to bellhop, Matt. He was beyond fantastic.
everyone we delt with had a smile, a friendly attitude and quick to help with questions on the area, attractions etc....
very decent location- close to madison, short walk to penn station, just off 5th ave. about 15-20min. walk to time square(if you walking with young kids).
also short walk to macy's. 
very nice botique hotel, we had a room with 2 dbl. beds which was plenty spacious with ample closet space.
i LOVED the AVAIDA brand shampoo/conditioners/lotion. 
the only thing that keeps me from a 5 star rating was our bed and pillows were really, really uncomfortable and no coffee maker. 
if you stay you must check out this cute and very reasonable priced cafe, name escapes me but its 26 west 33rd. small coffee only 1.00~ lots of cheap and tasty eats- and clean!
also there is a park about 15 minutes walking distance- one you will see celeb nannies playing at with designer children running all over, madison square park. nice for kids 0-8yrs. and close to flatiron building.