Great location
I have stayed at this hotel on a couple of occasions for business and vacation and had great experiences. If you want to be in the middle of times square this is the location. The rooms are much larger then most NYC hotels. I stayed at the HGI times square and this is a much better option. On my first visit I had my family including 5 kids fit into one suite and everyone had a bed. If bringing the family be advised that the valet unloads on broadway so pack your car for the speed unload. The bellmen are VERY helpful.