Excellent management, supreme location
I'm strong believer in that a disgruntle customer is an opportunity to gain a customer for life. 
I decided to drive down to NY to catch The Lion King with my GF at the last minute and since the Westin was booked solid I booked at The W. My initial experience with the valet staff was less than stellar ( to be honest I'm not a fan of the whole club bouncer thing that the W does with their bellman but that's just a matter of preference) in any case I decided to drop the GM Jim an email to fill him in on my bad experience. Within the hour I received a reply email from Jim expressing his apology and assuring me that the situation will be dealt with. When I got back in my room after a stroll through Times Square I was surprised to be greeted with a complimentary bottle of champagne and a very nice personally written card by the operations manager Daniel once again to apologize. To add to the personal touch, Jim comped breakfast and the valet service for us making it impossible to remain upset about the minor glitch that took place in the beginning. All in all I was very impressed with the attention that Jim gave to my concerns and it has really strengthened my confidence and loyalty to Starwoods Properties enough to aim to make elite status with them. 
Now the hotel itself: the location is pristine, right by all the broadway shows and right in the heart of the Times Square action. The decor is modern like all W properties and they have a really nice lounge that attracts a nice crowd, it's open till 4 am so if your not feeling like hitting a club this is really a nice alternative lounge. The room was a good size for a New York Hotel and while I got a room right next to the elevator with a bad view I really couldn't complain being that I booked just a day before ( never really understood why people complain about views in reviews anyway, someones gotta get those rooms) The Blue Fin was a hit, good sushi and ambience. Cleanliness was superb and expected from the W. Lastly the staff were great, very friendly and accommodating.