Skip it!
Booked Jan-15, 2012. Stayed only January 11, and checked out.
Good Stuff: Nice small lobby, good food at restaurant, staff very courteous. Nice design aesthetic overall; looks nice. The aesthetic is nothing new, however, this look has been around since the early 2000s and is common in Europe, so it is nothing new.
Bad Stuff: Location is off; other than a club and modern art galleries, not much to see or do within walking distance. Immediate neighborhood is not yet vibrant like other parts of Chelsea, Tribeca, etc. Rooms are small and designed for single occupancy. Platform bed is too uncomfortable to get into and out of, although mattress is great. No views of anything, room lacks natural light and feels cavernous. Bathroom has no proper sink, but a small hand wash basin, the kind used in Europe at the WC (i.e., half bath tiny hand sink). Shower is enclosed by see-through panels, installed incorrectly: they were probably meant to allow view from shower to room, not the reverse, as is the case. Bed linens are too short (sheets untuck too easily and are insufficient for two), as is shower curtain (short by about 20 cm). Horrendous bean bag chair in room is the only chair in room; there is nowhere to sit or put your stuff on.
Food was very good, but a few issues...Staff is not trained, for example, on serving tea: they pour it immediately without allowing infusion, so you get tinted water instead of tea. They put butter on the "soldats" (toasted bread sticks) making them mushy and useless when ordering soft boiled eggs for breakfast. Chilaquiles were tasty, but too soupy. They want to play a Franco-Mexican theme, but they need training in both, French and Mexican cuisine and service. What we ate was not bad, however, all the small details that reveal a lack of training. And we are a Franco-Mexican couple, so we can tell. Surprised Mr Couturier is not seeing this, being Franco-Mexican himself!