Excellent Views and Staff
We stayed at the W Hotel in Time Square for a few days for business and vacation. The staff was top notch! We arrived early and they had our room waiting for us, and even put us on the highest floor (57) where the views of the city were excellent! The room was cozy and spacious for a NY room in that area. The concierge and the front desk staff were extremely friendly and were always there to help when needed. They provided wonderful dining recommendations as well as on the spot service when it came to needing an umbrella or extra toiletries (you can't beat the Bliss products!). 
Overall, we love the W Hotel line, and the location in Time Square met all of our expectations!