Attracts voyeurism
This hotel attracts young, successful, creative types who appreciate the high end design and want to be located in the trendy meat packing district of NYC. There is superb bar on the 18th floor which offers stunning views of the city and a roof garden which is a must see. 
Each room, while compact boasts a minimalist feel with all white furniture. You may also be surprised to see a glassed walled shower in the middle of you room. What makes The Standard's rooms so exceptional are the floor to ceiling windows which offer guests an wonderful panoramic view of the NYC skyline. Be warned, these windows allow office workers in the adjacent building a great view into your room, so don't get carried away and forget the blinds.