Hard Rock Rocks Hard
Wanna Party? Then this place is for you. This place scores high (probably best in San Diego) on Location, Style, Fun, Convenience, Coolness. Obviously if you're looking for a solid night's sleep and peaceful contemplation - you're barking up the wrong tree. It's more a place for micro-skirts and super-cars, bad tattoos and good music... You know, fun! 
Think Bachelor/Bachelorette party. Think night on the town. Think living like a Rock Star craziness. All that said, I still slept well even with a 5th Ave. facing room. 
Another top mark is for the service. Everybody was super nice and helpful. No snootiness sometimes associated with 'cool' hotels. 
It's a party Hotel, and it does that well. So if you're in the mood to party anywhere between LA and Mexico - you can't do any better.