5 Stars for location
Double Tree Hilton
We stayed here based on the main reason we are a family of 5 (2 adults 3 children 16,13,10) and these suites could fit us all in at a reasonable price, in an amazing location. 
We arrived at 1am and my 10 year old son asked if he could wear his sunglasses as it was so bright in Times Square! The hotel lobby was secure and we were greeted by a security guard who explained that check inn was on the next floor. The staff member on duty was not particularly friendly and did not offer the children any cookies but it was 1am.
Our room as we had requested was on a high floor we were actually on the top floor (away from any traffic noise). The room was basic but clean with a handy kitchenette. 
We had booked our New York Trip to celebrate my 40th Birthday and although the hotel new this there was nothing to acknowledge this special event, this was very disappointing as a message or a card on the TV would have sufficed. 
The concierge were very helpful , and able to get tickets for a sold out Knicks game for us at Madison Square Garden, we were very pleased and grateful. 
Overall great for the location average hotel experience.