Great Location for First Time NYC Visitors
Just got back after visiting August 4-8. We chose this hotel for the all suites rooms since we had a teenager with us and like to have some of our own space. It is a good mid level hotel but would not be considered top notch in service or furnishings.
The breakfast buffet is just okay. Standard plates and silverware but the food was more on par with what I have experienced at Embassy Suites. The first day was very crowded at 9:00 A.M. but subsequent days at 7:30 A.M. it was empty. Overpriced at $30 (we got free breakfast being Diamond members). Families are going to be better off going to Starbucks across the street. 
Times Square is crowded. Don't stay here if you can't handle huge crowds starting as soon as you leave the hotel. The positive is the location next to a main subway line and 2 blocks from another. We never had to take a bus or taxi and saw all of NYC without any problems.