Perfect location, cosy and trendy hotel, a few shortcomings
One of the hotels perfectly located to visit New York off TimeSquare. I certainly appreciated the black and white trendy decoration perfectly illustrated by various contributor's pictures. 
The staff is very welcoming and that worked for me from arrival to departure. 
Now as i often do i will list what i liked and did not like so much. 
On the bright side: the decoration did it for me, It is rather dark but modern and i like dark as it feels cosy. The bedding is very good. Going to bed feels like diving in a cotton ball (maybe a bit too soft for who likes hard bedding). Very clean overall. Wifi is not too expensive ($10/day). Smokers will appreciate the patio - so much nicer than the sidewalk to indulge! Bathrobe in room, ok amenities. Many will appreciate the bar on premises. Minibar in room well filled ($5 for softdrinks if i remember well). Large flat screen and selection of cable channels (a bit of a pain that many of chargeable and not flagged as such : you keep browsing. But TV is not the purpose of a visit to NY ! ) . 
There are a few things that came short for me. The room was very small. A medium size luggage hardly fit in it. The closet is small and hosts the fridge, there were no drawers and i could not unpack. The door to the corridor could provide better shiedling from corridor noises. I could hear my neighbors come and go as if they were in my room. Otherwise rooms to the back of the hotel are quiet (no traffic noise - beware of construction works across the street these days though. They run thru the night on week-ends - typical of NY ;-). The water in bathroom has regularly been more warm than hot. I seriously lacked power plugs by bedside. And finally two things i found rather not welcoming : there is a charge of $30 per stay if you use the fridge for your own items, and no coffee machine in room, even on demand (first time for me in years of travelling to NY...). 
The hotel has 8 floors+penthouse. Do not expect a view, And target a high floor for some 'space outside your window'.
But do not let all that turn you down , I list to inform fellow travellers in case any of these really matter to you when making a choice. 
I would say it is a good deal for a short stay in the city and at that location. Surely a trendy and welcoming place.