Different, but not better
I've stayed a the W in Times Square a couple of times now for several days at a time. It's different and has a bit of an artsy style, but that isn't always a good thing. The lobby is like a cocktail lounge with low lights and club music but has never felt very inviting to me. The rooms are small (it's NYC, so no big deal there) but one big gripe is that the bathrooms have frosted glass walls! So if you're staying with friends and they go in for a shower, you may end up seeing more of them than you want to. The water that comes out of the sink comes out in a flat wide sheet, which looks nice but doesn't do a very good job of getting toothpaste off your toothbrush. The closets are tiny and due to the placement of the mounted ironing board, I had to turn my suits and shirts diagonal and barely fit 2 suits and 5 dress shirts. The only other place to put your clothes is a single drawer - not nearly enough space. The radio didn't have a digital display so its hard to tell what time it is at night. Also, it took me several minutes to figure out how to turn on the lamps (pull a chain that is hard to see when standing.)
The pros: the staff is friendly and helpful, the dry cleaning is expensive but same-day by default, and the location is great.