aloft does the important things right
A three night stay for business was my first experience with the aloft brand. The things that are most important to me they did well - comfortable bed/clean sheets, large and well appointed room, quality towels, social area in lobby, decent fitness center, and location to the convention center. Also front desk staff is well trained and very helpful. 
The little things were where they fell down a bit, and would concern me as the hotel ages a bit - torn wallpaper in my room, useless coffee maker, cheap toilets that require multiple flushes, iron didn't work. Some attention to details would make this an excellent stay.