OK, but staff not particularly friendly
Nice enough hotel, although neighborhood is still very much a work in progress. Didn't feel particularly safe there. Room itself was well-designed and modern, with the nice loft feeling one would expect in this type of hotel. 
However, check-in staff wasn't particularly friendly and the doorperson was downright rude. He had kind of a thug personality, like a big, rude bouncer at a nightclub. I suspect that was because, at 45, I am older than their typical clientele and, as a person in town for business, didn't project the cool vibe that they seem to prefer. In fact, they tried so hard to be "hip" that it was kind of sad. If it was more of a relaxed hip, rather than a staged hip, I would have been more understanding. 
Overall, a nice enough (but not great) hotel, but only if you don't mind pretentious "coolness." However, if you are in the city for business, and anywhere over 30 or so, don't bother.