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The big attraction of this hotel is the front door leading directly to Times Square. Despite this, the noise of Times Square doesn't affect your sleep. 
I had called the hotel before arrival to request a room away from the elevator and on a high floor. This is very important to me. Upon arrival I was allocated a room 3rd along from the elevator. This wouldn't have been too bad but the room door had a significant gap beneath it. It meant that everytime the elevator stopped, the "chime" sounded like it was right outside my room. 
A little more maintenance of the window handles would ensure that windows could be closed tightly, thus eliminating the background sounds of Manhattan completely.
Very friendly cleaning staff.