Perfect location for a theater trip!
I have stayed at most of the Apple Core hotels and like the others, the Broadway is conveniently located, reasonably priced, clean, and comfortable. This one is perfectly located for a theater trip. It's right around the corner from the TKTS booth where you can buy discounted tickets to a variety of hit musicals and plays. If you walk east, you're just a few blocks from Radio City Music Hall and Rockefeller Center. 
Be prepared for a very small room and bathroom. This is NYC and every square foot counts, but you will not spend much time in your room with so much to do nearby. We were out late pretty much every night and slept in (we got an inside room so it stayed dark and there was no street noise). There is only one elevator, so you might want to get a room on a lower floor. Internet is free, bed was comfortable, and water pressure in shower was great. It's not fancy, but if you want to have a fabulous time in NYC and not spend a fortune, this is the place for you.
Note that the restaurants in Times Square are pretty pricey. Venture a few blocks away and try some of the local diners and delis for reasonably priced, tasty food. 
We've already booked our room for Christmas. You simply cannot beat this location and price. Thank you Apple Core for making trips to NYC affordable and enjoyable!