Good location, that's all!
I was on a trip with a mate to New York. We were looking forward to explore the city, so we decided to book a hotel in center of New York.
First impression of this hotel when we entred the room: OMG! This is small like a drawer! We got in and the door almost banged at the bed. There was no room for unpacking our stuff for two people. The view out of window was to a wall of bricks. Nothing to see. We felt like in prison in this room. There was no minibar to cool down a bottle of water.
The room service was the funniest menu card I read in my life (because only millionaires would pay such prices): 
one bottle of water (1L): 12$, plus 4$ delivery, plus 18% gratuity = 18.88$.
Internet costs 15$ per day. My buddy and me had each one 2 bottles of small beer (3.33dl = 11oz) it cost 40$ at hotel bar.
At reception we told them to get a bigger room for an upgrade of 50$ per day. We took it. The bigger room was small as well but acceptable and a view outside the room with daylight, sky and skyscrapers..
The floor outside stinked like someone died recently there and they removed him after one week. The light in floors were so feeble like in a bad horror movie. While our stay at hotel, a family also from Switzerland asked us, if we had such small hotel rooms as well..
Overall I can say:
Pro: location, bathroom, tidyness, concierge
Contra: price, service (no minibar, you don't want to order anything because it's a rip-off), room size, no swimming pool, no spa