Very New York, and very very nice indeed
This was our third -- or was it fourth?-- time at The Standard East Village. As another reviewer mentioned, the rooms are small, but that doesn't matter. What does is the location, the staff, and the simple, uncluttered design which is very appealing in a city overflowing with stimuli. With the lobby under construction, the hotel offers a continental breakfast that epitomizes The Standard's approach: simple, quality offerings in a hip but warm atmosphere. Front desk staff are responsive and helpful, and even the hotel workers one meets in the elevators by chance are so hospitality-oriented that they ask how your stay is going. They all seem proud to be working at the hotel, which is pretty nice to be on the receiving end of. 
Decor is minimal and extremely comfortable, with neutral shades and all cotton bedding, including a European-style mattress pillow. The mini-bar is comprehensive, albeit pricey, but you won't need to resort to it as the neighborhood offers so much in the way of dining and shopping options. 
A great choice in the city, especially for a low-key but professional atmosphere.