Deceiving Name - Not Near Times Square!
And its made more confusing because there is a Double Tree Times Square (e.g., drop the "south"). You're really at 36th street/9th avenue, which is 2 long avenues and 5 blocks away from Times Square. If you are saying "well that's only 7 blocks", this is NY.. in theory the west side highway is only 7 blocks away from Times Square.. I assure you if you had a $400/night hotel room on 11th avenue you would be a little miffed. Don't get me wrong, this is manhattan is not an unsafe (or more unsafe) area of town.. but its closer to 9th than 8th on a very lonely block, and 8th is a stretch for saying "Time Square". 
As the hotel goes.. small room (to be expected in NY). Good bathroom. TV had HBO. Plenty of closet space. Maids did their job. But not a premium hotel warranting premium pricing, especially in its deceiving location (and confusing.. because there IS a Double Tree Times Square...). 
They should probably call the hotel Doubletree Penn Station...