They care
I've been staying at this hotel for the last couple of months off and on. The staff is demonstrably interested in making sure your stay is comfortable and enjoyable. The breakfast and evening food and manager's happy hour definitely make you feel welcome and appreciated. By all means come meet Ana for evening drinks and snacks.
The rooms are very comfortable and the free (included) internet connection is very good. The front desk staff makes an effort to welcome you every day, and that especially goes for Joesph who holds down the fort on the back shift. 
The only negative is that in the morning they leave you sitting in the dark until the breakfast staff is ready. Tough to read a newspaper.