Turn on some lights
The Paramount is certainly located central to Times Square and the Theater district and the staff is above average. 
But the decor and lighting, in a word...suck! Grey carpet, grey walls and low, low lighting (mood??? like depressed) combine to make it a dreary, somber place. The lighting in the elevators is so bad you can hardly make out the floor numbers. The rooms are small and poorly lit and did I mention grey? They should sue the designer that sold them the poor lighting, grey look and horrible dark hallways. 
Maybe I just don't get NYC but paying almost $300 a night for a dreary little hotel room with a full size bed is just not a good value anywhere.