Location, Service and Price
It's a great choice to stay at Milford Plaza. This hotel is really near to Times Square and Broadway (when you turn in the corner, you will be in the line to The Phantom of the Opera - so, in my opinion, can't be nearer). 
Next to this hotel you can find Starbucks and Mc Donald's to have your breakfast at the time that you want to, and for a good price.
This hotel is really in the heart of the Big Apple.
Talking about the rooms... my room was a new one, so, can't be better. The only thing that I didn't really like was the size of the bathroom, that is so small - but, when you are traveling you want a comfortable room, not a big bathroom. Based on that, they made the greatest room ever.
It's a great decision to stay there, and they have different prices if you wanna stay longer, so get to know about that and save money.