Stylish, not stuffy
If you are looking for obsequious service, damask wing chairs, and Oriental carpets, this is not the place for you. If, however, you like modern decor (think Jetsons-comfy, not Death Star steel-and-concrete) and don't mind being a little self-serve, it's a great change of pace from the typical chains in this class.
In addition to the stylish comfort of the room, I especially appreciated the little amenities that seem to have evaporated elsewhere, even at fairly pricey hotels: free fitness center and pool, free bottled water, real cream with the in-room coffee set-up, a mini-fridge that is not an electronically monitored mini-bar, and free wireless internet--one that doesn't even require entering a long code in order to access.
I would definitely stay here again and seek out Aloft hotels in other cities in the future.