Great location, quiet, cute and quirky at excellent value
Spent 6 nights here in July along with some friends and having stayed at a number of locations within Manhattan, this is certainly the best pick when it comes to an extremely convenient location - next door to the subway, 3 blocks from Times Square (but without the tourist noise/commotion) in a hotel that has the customer at its best interests. 
Quirky touches (every floor is based on a Manhattan neighbourhood), complementary wifi, afternoon drinks and a very helpful front desk all ensures that this hotel will be at the top of the list for consideration on our next trip to NYC. 
One thing to note is that this hotel has fairly spacious rooms and is very quiet - believe it or not, housekeeping dont start until after 10am! 
Highly recommended.