A mere marketing bubble: not worth it
"The place to be in NY", this is what we had heard many times! But afterwards, I realised these were just recommandations given by people never having been to the Standard High Line.
The meatpacking district: amazing. The bar: unique. The hotel: a huge disappointment.
First entering the reception, small, cold, it seems more like a waiting room than a "welcoming room", due to the size, the furniture and not to forget the greasy smells coming from the restaurant. 
As to the general style of the hotel, it is supposed to be 50s vintage, but it is rather cheap plastic imitation, and I know what I am talking about. The furniture seems dirty, not being of high quality, such as the curtains and carpets, and the much too small closets.
Going to the room, you come through neon light corridors with noisy airconditioning. 
Our room, the Deluxe King (9th), was tiny, stains on the carpet, dirty curtains, and hardly any space to put away clothes. View on some construction works and behind, a bit of the hudson river. We asked for an upgrade and ended up in the Empire Corner King room, on the 4th floor. Following the pictures on the website: loads of space, fantastic decoration. In reality: you have to climb the bed to be able to close the curtain... With a rate of €755 per night, and a 4star rating, you would suppose there was a bath, body milk, breakfast included, or at least 2 sinks. No, not in this case. And worse, no isolation whatsoever neither outside nor inside. The hunking taxis seemed to be in our room (until early in the morning) and showering neighbours are apparently also part of the "standard experience". Not to mention that during our 4th night, the hotel staff started some drilling works on our floor, at 5 am!!!! Even after giving a call to the reception, they didnt show up, no excuse, and the works continued at least for 30 minutes... 
As to the personel in general, a lack of experience didnt add up to make us feel better. At breakfast, ordering a coffee without milk, we got one with milk. Asking for granola without berries, we got one with berries, and this went on. Very friendly people however, and being on vacation, this shouldnt really bother. 
Very professional though was the concierge, Tim, and he really stands out! Another great thing was the mini bar, large and complete.
I seriouly doubt whether we can recommend this hotel.
A pity, but at least we enjoyed being out a lot!