VIEWS, and a lot of (silly) fun
I'd say this is one of the top places to stay in NYC right now: amazing views, really fun design throughout, excellent location, fantastic people watching, and decent food plus free wifi. Aside from it's lack of a pool, I see it as the best of the meatpacking bunch (Maritime, Gansavoort, Jane, Dream Downtown, Soho House). It is silly and trendy, but thoughtfully and enjoyably so.