Distinctly Average
We booked Villa Florence for it's central location in San Francisco. 
Our first impressions of the common areas were excellent but this flattered to deceive. We had decided to upgrade to a super king size room and I'm very glad we did as it could not, by any stretch of the imagination, be described a large room. I realise this can be a common problem with city centre hotels but if our room was two sizes up, a regular room could only have offered standing space!
In contrast to the main lobby area, the room decor, furnishings and carpets were all a little tired. Additionally there is no double glazing so there can be a fair bit of noise from the streets below.
The female staff on reception were friendly and helpful enough but their male counterparts could often be dismissive.
We ate one night in the Kuleto restaurant connected to the hotel and, whilst I will cut them some slack as we arrived very shortly before the kitchen was due to close, it was the worst and most expensive meal of out entire trip. However, the Bar Norcini located in the main lobby area served up decent snacks at reasonable, albeit not cheap, prices.
The hotel has a fitness centre and provides WiFi. These facilities are not free but hidden in a $15 (plus tax) daily service/admin charge whether you use them or not. This added a rather unwelcome $85 addition to our final bill when we departed and left a rather sour taste.
Overall we have rated the hotel as Average simply because there will be hotels in SF much worse than Villa Florence, but, if we are fortunate enough to visit San Francisco again in the future, I feel sure we will find somewhere better to stay at a similar price.