Location is about it...
I checked into the Millennium Hotel Broadway the first week of my vacation in the US. I must say that for my second trip to New York the Millennium Hotel Broadway was beyond a disappointment. 
1. The hotel staff was rude. The check in was horrible, it took forever to check in and the staff was not very friendly at check in. If it weren't for the fact that I'd just got off a nearly ten hour flight from Rome, Italy I would have canceled my reservations and left. 
2. After getting the wrong room the staff actually had the nerve to tell me that "it's not their problem" that they gave me the wrong room. 
3. The room was dirty. My last experience with a Times Square hotel had a little dust here and there, but the room was clean, this room on the other hand was not clean to my standards with odds and ends laying around from previous guests, stains on the floors and walls, mildew in the bathroom, etc. 
4. The bell service - what bell service... I requested my bags be brought to my room, the bell hop promised within 6 minutes. 30 minutes later, no luggage. When I went down to inquire, I found out that it was still sitting right in the lobby, and the bell hops were standing around doing nothing. 
5. The beds were hard!
6. At check out, the process was much easier, but having a much later flight, I requested a late check out - $175!!! Since that wasn't an option, they offered to hold my bags, which I've done before, and was happy to do again. I was very upset when I got to the lobby, checked out, went to the bell desk as the front desk agent had told me to do, and waited, and waited, and waited. 30 minutes later the bell hop shows up and begins to help others who were waiting. When I pointed out that we had been waiting (myself and 3 other parties) he rudely said "line starts here" - and pointed to a crowd that had been there less than 5 minutes. 
The Millennium Hotel Broadway has too much competition in the neighboring area. I would not advise anybody to stay here with the lack of customer service that this hotel offered. Especially with other properties offering similar rates. I paid for location, and I would pay more to have stayed somewhere that wasn't so disgustingly rude to their customers. Contrary to the way they acted, I do have choices where to spend my money.