Amazing 'little' hotel
When we arrived here the location and hotel was very unassuming, after having spent 4 nights earlier in the week in Times Sq itself. But once we got to our rooms all that changed.
This place has the feel of a smell hotel. Check-in was painless - we asked for a nice view and we got more than we bargained for. A room on the 31st floor overlooking Empire State and Macy's. The hotel has been refurbished and everything is spotless. The microwave came in handy when we ate in. Just a few blocks south of Times Sq but still a buzzing part of the city. Across the road from Macy's(shop till you drop) and countless other stores. Herald Sq was a lovely surprise(little park with tables to watch people go by, the bell tolled every hour). 
Peter the consierge was amazing. Helped with places to eat and things to do.
The room was a little cramped but not a problem as we spent most of the time out in the city. Extremely comfy beds and showers and bathroom amenities.
Also literally out the front door is the subway to get to anywhere in NYC - very convenient. Walking distance to Curry Hill and the many eateries.
The continental breakfast was also very reasonable ,convenient and hearty. Just enough to get you started in the morning.
Overall an amazing stay in a more afforable hotel, in a top location. Its high rating on TA is justifiable.